About Play Craft — 63 Years of Toy Manufacturing

🆕 Est. 1962, New Delhi

Our Story

Built on Play. Driven by Purpose.

What started as a simple business opportunity grew into a larger mission to make quality, engaging, and innovative toys accessible to children everywhere. At Play Craft, we believe every child deserves the joy of play, regardless of where they come from. That belief shapes everything we create, from affordable everyday toys to interactive learning experiences designed for modern kids.

Over the years, we’ve built one of the most diverse toy portfolios in the industry, including STEM toys, science kits, electronic toys, DIY activities, board games, action toys, and art & craft kits across multiple price points.

We were among the early pioneers of science and DIY kits in the Indian toy industry, helping bring hands-on learning into playrooms long before it became mainstream. Today, we continue to innovate with products like the EduPhone, created from our understanding of how children engage, learn, and play in a rapidly changing world.

As trends evolve, so will we. Our vision is to keep building toys that feel fresh, exciting, interactive, and meaningful while bringing together creativity, curiosity, technology, and fun. While our ideas continue to grow globally, our roots remain proudly Indian, manufacturing in our own facilities with a long-term commitment to quality, innovation, and accessible play for the next generation.

FAQs

Questions we get asked a lot.

From first-time buyers to seasoned distributors, here are the things people ask us most.

What is your minimum order quantity (MOQ)? +

Our MOQ varies by product — most standard catalogue SKUs require one full carton, which is typically 6 to 12 pieces depending on the product. For international orders, we usually work with a minimum order value rather than a rigid per-SKU minimum, which gives buyers the flexibility to mix across categories. If you’re just starting out with us, get in touch and we’ll find an arrangement that works for your market.

Do you offer private label or custom packaging? +

Yes. We offer both OBM (our brand) and OEM (your brand) manufacturing. We can produce products under your brand name with fully custom packaging, inserts, language localisation, and retail-ready formatting. We have an in-house design and tool room capability, which means we’re not dependent on third-party vendors for most custom work. Minimum quantities apply for custom runs — reach out with your brief and we’ll take it from there.

Which safety certifications do your products carry? +

Our products are certified to CE, ASTM F963, IS 9873, and ISO 8124 standards, and comply with REACH (no restricted substances) and FSC (sustainably sourced materials where applicable). We are also SMETA (SEDEX 2-pillar) audit compliant, which is required by most major international retail chains. Full test reports and compliance documentation are available on request for any retail or distribution partner.

Can I request samples before placing a bulk order? +

Absolutely. Samples are available for most products in our catalogue. Sample costs are charged at cost price and can typically be credited against your first bulk order. For standard products, dispatch is usually within 5 to 7 working days. We recommend requesting samples of your shortlisted SKUs before committing — it’s the right way to buy, and we’d rather you’re confident before you place a large order.

Which markets and countries do you currently supply to? +

We export to 36 countries across 6 continents, including the UK, UAE, Australia, Philippines, Lebanon, Bahrain, Poland, and several markets across Africa and South Asia. In India, our products are stocked at Hamleys, Toys R Us, FirstCry, D-Mart, Flipkart, Amazon, Swiggy Instamart, Zepto, and 500+ independent toy retailers. If you’re based in a market where we don’t yet have a presence, that’s a conversation worth having.

What are your lead times for bulk orders? +

For standard in-catalogue products, lead time is typically 3 to 4 weeks from order confirmation and advance payment. For OEM or custom packaging orders, allow 6 to 10 weeks depending on complexity and print requirements. For seasonal buying (Q4 / festive), we strongly recommend placing orders 10 to 12 weeks in advance to avoid any capacity constraints. We will always give you an honest timeline upfront.

What age groups do your toys cover? +

Our range covers children aged 3 and above, with products mapped to specific developmental stages. We have toys for early learners (3 to 5 years), curious kids (5 to 8 years), and older children and tweens (8 to 14 years). Across 120+ active SKUs spanning STEM kits, electronic toys, DIY activity kits, board games, art and craft, and sports, there’s usually something suited to every section of a toy retail floor.

Do you offer exclusive distribution rights for a territory? +

In select markets, yes. We do consider exclusive distribution partnerships for the right partner — someone with strong retail reach, market knowledge, and a genuine commitment to growing the category. Exclusivity is tied to minimum annual purchase commitments and market coverage expectations. If you’re interested in becoming our exclusive partner in your region, let’s start a conversation.

Do you work directly with retailers, or only through distributors? +

Both. We supply directly to large retail chains, e-commerce platforms, and international buyers, and we also work through a network of distributors and wholesale partners in markets where that model makes more sense. If you’re a retailer who wants to buy direct, we’re open to that conversation. We don’t believe in a one-size-fits-all channel structure.

Can you develop a completely new product for us? +

Yes. We have an in-house product development team, design capability, and our own tool room — which means we can take a product from concept to shelf without being dependent on third-party manufacturers. Custom development typically begins with a product brief, followed by concept sampling, refinement, and final production. Lead times depend on complexity. We work on custom development with serious partners who have a clear brief and a realistic commercial plan.

63 years of making things kids love.

In-house Testing Lab

SMETA Compliant

In-house Tool Room

Seven consecutive years. And counting.